Close-Up-Of-Cold-Beer

Pass Me A Cold One

Beer has shaped civilization for centuries. It’s one of the oldest alcoholic beverages, and it comes in countless varieties for just about every taste. The progress of beer is unstoppable, and here are just a few more advances in the field of beer:

  • Japan-based brewer, Kirin has developed a special tap that will chill/freeze the head of the beer at 23 degrees Fahrenheit. The frozen part acts a lid to keep the beer cold for up to 30 minutes. (http://beerstreetjournal.com/kirin-launching-frozen-foam-beer/)
  • Otley Brewing Company in South Wales has launched a range of beer flavoured ice creams and sorbets. (http://www.morningadvertiser.co.uk/Pub-Chef/Otley-brewer-launches-beer-flavoured-ice-cream)
  • In a marketing deal, the iconic secret agent James Bond will ditch his trademark shaken Martini for a sip of a beer. Makers of the latest Bond movie, Skyfall, have linked a $45 million advertisement campaign that will see 007 sip a Heineken in at least one scene. (http://www.dailymail.co.uk/tvshowbiz/article-2131180/Daniel-Craig-shaken-stirred-Heinekens-sponsorship-new-Bond-film-Skyfall.html)

Finally the German institute for pure beer (DIRB) is trying to get Germany’s 16th-century beer purity law listed by the UN as one of the world’s cultural treasures. UNESCO already includes activities such as flamenco dancing in Spain, traditional carpet-weaving in Iran, the chant of the Sybil in Majorca, wrestling in oil in Turkey and French food. (http://www.thelocal.de/society/20110527-35277.html)